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Todd Hunsdorfer
Creating Attractive Incentives; The offspring of Hollywood and the Environment: A 2006 study from UCLA identified the entertainment industry as the second largest polluter in the state of California. This year’s Academy Awards focused on the environment, from stars who arrived in hybrid cars, to gift baskets featuring eco-friendly products, to the success of An Inconvenient Truth. The entertainment industry is notorious for talking the talk when it comes to being green, and yet very little work is actually being done to establish procedures and incentives for films to reducing their environmental impact. By working with The Washington State Film Office, I plan on being a part of this necessary shift in worldviews. The selected reading will add alternative dimensions to, and arguments against, the current methods governing this well established sector of U.S. industry.
Study Background:
"Within metro Los Angeles, the Film and Television Industry (FTI) makes a larger contribution to conventional air pollution than four of the five other sectors studied…Our overall impression is that more could be done within the industry to foster environmentally friendly approaches." Southern California Environmental Report Card
“Glance at the Sun.
See the moon and the stars.
Gaze at the beauty of earth’s greenings.
Now, think.”
-Hildegard von Bingen
A 2006 study from UCLA identified the entertainment industry as the second largest polluter in the state of California. This year’s Academy Awards focused on the environment, from stars who arrived in hybrid cars, to gift baskets featuring eco-friendly products, to the success of An Inconvenient Truth. The entertainment industry is notorious for talking the talk when it comes to being green, and yet very little work is actually being done to establish procedures and incentives for films to reducing their environmental impact. By working with The Washington State Film Office, I plan on being a part of this necessary shift in worldviews. The selected reading will add alternative dimensions to, and arguments against, the current methods governing this well established sector of U.S. industry. I am assuming there will be a fair amount of resistance within the industry, so I am looking forward to interacting with and understanding the possible areas of difficulty. Over this quarter I intend to deepen my understanding of how Green Screen Media will fit into the Entertainment Industry by experiencing, first hand, the complex relationships and lexicon upon which my business will be built.
Learning Goals:
- Gain a more formal understanding of the processes governing the entertainment industry.
- Observe and reflect on the relationship between productions and the current regulatory boards.
- Identify the areas of resistance articulated by the entertainment industry.
- Deepen my knowledge of the ‘greening’ process, and how to more effectively implement change in the entertainment industry.
Course Readings:
- Hawken, P., Lovins, A. B., & Lovins, L. H. (2000). Natural Capitalism: Creating the next industrial revolution (1st Back Bay pbk. ed.). Boston: Little, Brown and Co.
- McDonough, W., & Braungart, M. (2002). Cradle to Cradle; remaking the way we make things. New York: North Point Press.